Intergenerational transmission of values in artisan microenterprises: The case of La Palma, Chalatenango

Authors

DOI:

https://doi.org/10.51378/reuca.vi22.10828

Keywords:

Family businesses, Cultural transmission, Cultural values, Handicrafts, Intangible cultural heritage, Cultural identity, Intergenerational relations

Abstract

The paper explores the processes of intergenerational transmission of values in family-owned artisanal microenterprises in the municipality of La Palma, Chalatenango, El Salvador. The research has a qualitative and descriptive design, combining phenomenological and narrative approaches. Through a qualitative study based on semi-structured interviews, it analyzes how family principles, cultural values, and social beliefs are transmitted across generations, shaping both the business identity and the sociocultural fabric of the municipality. The findings reveal that the transmission of values goes beyond the mere teaching of artisanal techniques, becoming a complex process in which family socialization, everyday artisanal practice, and the construction of community identity are deeply intertwined.

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References

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Published

2025-12-01

How to Cite

Pacheco Cruz, E. A., Carranza Zelaya, M. E., Mata Parducci, A. M. G., & Alegría Gómez, F. D. (2025). Intergenerational transmission of values in artisan microenterprises: The case of La Palma, Chalatenango. Realidad Empresarial, (22), 90–101. https://doi.org/10.51378/reuca.vi22.10828

Issue

No. 22 (2025): Special

Section

Case studies

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