No. 15 (2021): Think digital

Institutional research

• HOW TO CREATE A SUCCESSFUL E-COMMERCE? UNDERSTANDING ONLINE SHOPPING ATTITUDES IN EL SALVADOR

  Nelson Chicas

  p. 10-29

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• FOLLOW, LIKE, BUY THE “SECRET” FORMULA OF DIGITAL INFLUENCE

  Mardoqueo Carranza, Roberto Palomo

  p. 30-44

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• THE ARE ENTREPRENEURS BORN OR MADE? CHARACTERISTICS OF ENTREPRENEURS WITH A UNIVERSITY EDUCATION THAT FAVOR THE IDENTIFICATION OF BUSINESS OPPORTUNITIES

  Francisco Campos, David López, Sofía Aparicio

  p. 46-60

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• OLD FEARS IN TIMES OF EQUALITY 3.0 HATE SPEECH AGAINST SALVADORAN WOMEN ON TWITTER

  Omar Luna, Diego Manzano, Ignacio López

  p. 62-89

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