Cultural heritage and agroecological tourism: Strategies for agricultural sustainability and preservation of local identity

Abstract

This article explores the potential of agroecological tourism as a tool to promote agricultural sustainability and the preservation of local identity in the state of Barinas, Venezuela. It is proposed that this type of tourism can contribute to the conservation and promotion of cultural heritage, promote sustainable agricultural practices and strengthen food security. The methodology used is based on a qualitative approach, using participatory action research as the main framework. The perspectives of various key actors, including farmers, artisans, cultural managers, tourists, local authorities and entrepreneurs, were analyzed through interviews, participant observation and bibliographic review. The study aims to identify strengths, opportunities, weaknesses and threats related to agroecological tourism in Barinas. Based on this analysis, participatory strategies were designed with the community to promote agricultural sustainability and the preservation of local identity. The results were analyzed through content analysis of the interviews and documents, the development of mental maps and the identification of emerging patterns and categories. It is expected that this study will contribute to a deeper understanding of the potential of agroecological tourism in Barinas and to the formulation of effective strategies for its sustainable development. In conclusion, agroecological tourism in Barinas presents a significant opportunity for local development, the conservation of cultural heritage and the generation of economic benefits for communities. The implementation of participatory strategies and the active participation of the community are fundamental for the success of this type of tourism in the region.