Marketing 4.0 to strengthen the positioning of services offered by Instituto Pukara Growth and Development in La Libertad Region

Abstract

The objective of this study was to determine to what extent Marketing strengthens the positioning of the services offered by the Instituto Pukara Growth and Development in the La Libertad Region, 2022. The type of research was applied with a pre-experimental design. A sample of two managers of the indicated entity, plus 30 representatives of institutions or legal and / or natural persons, possible acquirers of their services, were applied an Evaluation Form for the application of this proposal and another Evaluation Form for the positioning of services. Concluding that the proposal based on marketing strategies in the virtual environment strengthened the effectiveness and empowerment of the services of the indicated institute.