Historical reconstruction of the beginnings of the Salvadoran advertising industry (1920-1960)

Authors

  • Christoper Chacón Escuela de Comunicación Mónica Herrera
  • Alejandra Mejía Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i2.21182

Keywords:

Advertising-History-El Salvador-1920-1960, Advertising-Research

Abstract

No abstract available.

ECMH ABIERTA_AT_N2-2008-32-41.

Abstract
29
PDF (Español (España)) 18
HTML (Español (España)) 0

References

Calderón, José David. De Vista y Oídas. 1era Edición. El Salvador. 1987

Cardenal, Et al. Enciclopedia de El Salvador. 1era Edición. Barcelona, España: Editorial OCEANO, 2004.

Eguizabal Maza, Raúl. Historia de la Publicidad. 1era. Edición. Editoriales Eresma & Celeste Ediciones, 1998.

Grande, Julio César. Diccionario Moderno de la cultura, comunicación e información. 1era edición, San salvador, El Salvador, Imprenta Universitaria, 2003.

Preza, Giovanny. Glosario de Términos de Publicidad Internacional. 1era Edición. El Salvador: Editorial World Print, 2004.

Revista Publi Industria. (1994). Ayuda de memoria. Una reseña histórica de la publicidad en El Salvador. Revista Publi Industria.

Downloads

Published

2008-12-31

How to Cite

Chacón, C., & Mejía, A. (2008). Historical reconstruction of the beginnings of the Salvadoran advertising industry (1920-1960). Abierta. Anuario De investigación, 1(2), p. 32–41. https://doi.org/10.5377/aai.v1i2.21182

Issue

No. 2 (2008): Group communication from a virtual perspective

Section

Thesis article

License

Copyright (c) 2008 Christoper Chacón, Alejandra Mejía

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format
  2. Adapt — remix, transform, and build upon the material
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. NonCommercial — You may not use the material for commercial purposes .
  3. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  4. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.