Knowing the green consumer

Authors

  • Ernesto Balcáceres Escuela de Comunicación Mónica Herrera
  • Alejandra Castro Escuela de Comunicación Mónica Herrera
  • Ricardo Palomo Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i3.21166

Keywords:

Consumers-Economic aspects, Marketing, Market segmentation

Abstract

No abstracts available.

ECMH ABIERTA_AT_N3-2009-8-20.

 

Abstract
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PDF (Español (España)) 23
HTML (Español (España)) 1

References

Cleres, Benito: http://www.lasrelacionespublicas.com/inteligencia-comercial- las-claves-del-marketing-actual/

Curso Práctico de Técnicas Comerciales, de Ediciones Nueva Lente, Fascículo Nro. 27, Pág. 525.

Hartman Group. Food and the Environment: A consumer’s Perspective, Phase I and Phase II.

Hartman Group. The Hartman Report on Sustainability 2008.

Hartman Group. The many faces Organic.

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Published

2009-12-31

How to Cite

Balcáceres, E., Castro, A., & Palomo, R. (2009). Knowing the green consumer. Abierta. Anuario De investigación, 1(3), p. 8–20. https://doi.org/10.5377/aai.v1i3.21166

Issue

No. 3 (2009): Understanding the green consumer

Section

Thesis article

License

Copyright (c) 2009 Ernesto Balcáceres, Alejandra Castro, Ricardo Palomo

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