COMPETENCIES AND MOTIVATIONS OF TELEWORKERS THAT AFFECT THEIR JOB PERFORMANCE IN ADVERTISING AGENCIE

Authors

  • José Gonzalo Granados Cantarero Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i14.20881

Keywords:

Telephone-Communication channels, Labor Productivity, Advertising agencies, Employment agencies

Abstract

This research shows the competencies and motivations that affect the performance of advertising agency employees as teleworkers. Through quantitative and qualitative research approaches, it was obtained that the main aspects that positively influence the performance of teleworkers were the skills: detail orientation, working self-management, professional maturity and good communication. Likewise, the main motivations that produce efficient performance were teleworking itself, enhancement of concentration, improved work / home balance, improved time management and satisfaction of needs such as competitiveness, belonging, safety, achievement, self-esteem and self-realization.

ECMH ABIERTA_AT_N14-2020-104-116.

Abstract
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Published

2020-12-31

How to Cite

Granados Cantarero, J. G. (2020). COMPETENCIES AND MOTIVATIONS OF TELEWORKERS THAT AFFECT THEIR JOB PERFORMANCE IN ADVERTISING AGENCIE. Abierta. Anuario De investigación, 1(14), p. 104–116. https://doi.org/10.5377/aai.v1i14.20881

Issue

No. 14 (2020): Pandemic special

Section

Thesis article

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Copyright (c) 2020 José Gonzalo Granados Cantarero

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