Kidult Phenomenon

Study of the behavior of consumers with the soul of a child and the pocket of an adult in El Salvador

Authors

  • Carmen Reneé Arévalo Flores Escuela de Comunicación Mónica Herrera
  • Carlos Mauricio Bolaños Rodríguez Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i4.21153

Keywords:

Consumer behavier-El Salvador, Consumer-Research

Abstract

No abstracts available.

ECMH ABIERTA_AT_N4-2010-82-91.

Abstract
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PDF (Español (España)) 17
HTML (Español (España)) 0

References

Lambin, J. J. (1995). Marketing Estratégico (3 ed.). Madrid. McGraw Hill.

Maslow A.J. (1970). Motivation and personality (2 ed.). New York: Harper &Row.

Onfray, M. (2001). Hedonismo no es consumir (C. Bembibre, entrevistador)

Ovando, K., Vergara, I., Toledo, C., y Puentes, J. (2008). Trabajo de comercialización: segmentación. Santiago: Instituto de Estudios Bancarios.

Pascal, D. (2009). Generación Peter Pan. Un 45 por ciento del consumidor de videojuegos se concentra en personas de entre 18 y 35 años. Extraído el 6 de agosto de 2009 de http://74.125.47.132/search?q=cache.F_sDtt_TUAMJ:www.gacemail.com.ar/Detalle.asp%3FNotalD%3D10226+MKTeen+kidults&cd=l&hl=es&ct=clnk&gl=sv

Tendenciaplus (2007). Kidult. Extraido el 18 de mayo de 2009 de http://www.tendenciaplus.com/contenido/ver/389

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Published

2010-12-31

How to Cite

Arévalo Flores, C. R., & Bolaños Rodríguez, C. M. (2010). Kidult Phenomenon: Study of the behavior of consumers with the soul of a child and the pocket of an adult in El Salvador. Abierta. Anuario De investigación, 1(4), p. 82–91. https://doi.org/10.5377/aai.v1i4.21153

Issue

No. 4 (2010): Kidult phenomenon

Section

Thesis article

License

Copyright (c) 2010 Carmen Reneé Arévalo Flores, Carlos Mauricio Bolaños Rodríguez

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