HELLO, NICE TO MEET YOU! I'M A STRATEGIC DESIGNER

Roles, positions, specializations and challenges of the Strategic Design graduates of the Monica Herrera School of Communication, from 2011 to 2021

Authors

  • Marisela Avalos Escuela de Comunicación Mónica Herrera
  • German Rosa Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i16.20161

Keywords:

University education-Research, Creativity innovation, Fashion design, Monica Herrera School of Communication-Researches, Entrepreneurship-El Salvador

Abstract

This document presents the results of a mixed research research conducted with Strategic Design graduates between 2011 and 2021.
Strategic Design between 2011 and 2021, from the Mónica Herrera School of Communication Herrera School of Communication, in order to know the areas and positions of job and job positions that have been developed in more than 10 years of 10 years of the career. Professional competencies, innovation and interdisciplinary and interdisciplinary work have allowed graduates of this discipline to work in the graduates of this discipline to work in different areas, according to the needs of users and organizations.

ECMH ABIERTA_II_N16-2022-10-31.

Abstract
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Author Biographies

Marisela Avalos, Escuela de Comunicación Mónica Herrera

Marisela Avalos V. is the director of the Bachelor's Degree in Strategic Design at the Mónica Herrera School of Communication. School of Communication Mónica Herrera, where she is also a professor of Visual Communication, Independent as professor of Visual Communication, Independent Study and Portfolio. She holds a Bachelor's Degree in Graphic Design from Universidad Dr. José Matías Delgado in El Salvador, a Master's Degree in Delgado University in El Salvador, a Master's Degree in Graphic Design from the University of Illinois at Illinois of Chicago as a Fulbright Scholar and a Master's Degree in Graphic Design and New Technologies from Pompeu Fabra University and New Technologies from the Pompeu Fabra University in Barcelona and Don Bosco of El Salvador. She has worked as a teacher since 1996 and has co-created curricula for the co-created curricula for Graphic Design and Strategic Design degrees. Strategic Design. With more than 20 years of experience as a graphic designer in various design studios in El Salvador graphic designer in various design studios in El Salvador and the United States, her area of expertise her area of expertise is focused on projects in editorial design of luxury books, corporate identity design and corporate identity design and design of signage programs. She is a founding member of Iberoamérica Diseña.

German Rosa, Escuela de Comunicación Mónica Herrera

German Rosa teaches full time at the School of Communication at the Mónica Herrera Mónica Herrera for the Bachelor's Degree in Strategic Design. He teaches the History of Design and Case I. He supports in the coordination of projects of graduation of the same degree. She has a Bachelor's Degree in Strategic Design from the ECMH and is currently studying for a Master's degree in Social Sciences, a program co-degreed by the Universidad Centroamericana José Simeón Cañas and José Simeón Cañas and Universidad Don Bosco. She is interested in topics that design and social sciences, and researches urban practices that link design, sociability and link design, sociability and technological devices.

References

Bethune, K. (2022). Reimagining Design (Simplicity: Design, Technology, Business, Life). MIT Press. Edición de Kindle.

Korn Bruzzone, J. (2020). Diseño, estado de madurez y desarrollo en Latinoamérica y el Caribe. Ediciones Universidad Tecnológica Metropolitana.

Castillo, G. (2018). El diseño ha muerto. Viva el diseño. Procorp.

Droste, M. (2002). Bauhaus. Taschen.

Design Drives (7 de julio 2023). Design for a Better World: Sustainability, Meaning, Humanity and Future. [Video] Design Drives. https://www.designdrives.org/episodes/78

ECMH. (2012). Documento del plan de estudio de la Licenciatura en Diseño Estratégico, 2012-2016, p. 3.

Fernández, K., Rosa, G. y Urquilla, A. (2022). Base pedagógica del modelo educativo de la Escuela de Comunicación Mónica Herrera. Mónica Herrera Ediciones.

Füssel, S. (s. f.). La biblia de Gutenberg de 1454. Taschen.

Massi, R. (s. f.). La evolución del diseño centrado en el usuario en el siglo XX. Mónica Herrera Ediciones.

Urquilla, A. (2014). “Diseño estratégico: motor de innovación y transformación organizacional”. Revista Abierta, Escuela de Comunicación Mónica Herrera.

Stickdorn, M. y Schneider, J. (2011). This is Service Design thinking. BIB Publishers.

Pelta, R. (2022). Columna “Por el pan y por las rosas”. Revista de Diseño Experimenta. https://www.experimenta.es/por-el-pan-y-por-las-rosas/la-columna-de-raquel-pelta-diseno-inter-y-transdisciplinariedad/

Pelta, R. (2022). Columna “Sobre el pescado vendido y los grandes temas”. Revista de Diseño Experimenta. https://www.experimenta.es/por-el-pan-y-por-las-rosas/la-columna-de-raquel-pelta-sobre-el-pescado-vendido-y-los-grandes-temas/

Wizinsky, Matthew. (2022). “Design after Capitalism” (p. 289). MIT Press. Edición de Kindle.

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Published

2022-12-31

How to Cite

Avalos, M., & Rosa, G. (2022). HELLO, NICE TO MEET YOU! I’M A STRATEGIC DESIGNER: Roles, positions, specializations and challenges of the Strategic Design graduates of the Monica Herrera School of Communication, from 2011 to 2021. Abierta. Anuario De investigación, 1(16), p. 10–31. https://doi.org/10.5377/aai.v1i16.20161

Issue

No. 16 (2022): Special Strategic Design

Section

Institutional research

License

Copyright (c) 2022 Marisela Avalos, German Rosa

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